中国品牌国际化高质量发展的实践路径——在“一带一路”建设引领下

The practical path of high-quality development of Chinese brand internationalization——Under the guidance of the“Belt and Road”construction

中国正在由品牌大国迈向品牌强国,如何结合“一带一路”建设,实现品牌国际化的高质量发展,已经成为当前推动经济高质量发展的一项重大任务。中国的品牌国际化要想在经济全球化竞争中脱颖而出,必须深刻把握品牌国际化高质量发展的丰富内涵,走中国式品牌国际化高质量发展之路。针对中国品牌面临国际影响力低、形象廉价低端、文化内涵和创新能力不足等挑战,给出了“一带一路”引领中国品牌国际化高质量发展的实践路径。

China is moving from a brand big country to a brand power country.How to achieve high-quality development of brand internationalization combined with“the Belt and Road”development strategy has become a major task to promote high-quality economic development.In order to stand out in the competition of economic globalization,it is necessary to deeply grasp the rich connotations of high-quality development of brand internationalization and follow the path of high-quality development of Chinese style brand internationalization.To the challenges of the internationalization of Chinese brands,such as low international influence,cheap image,insufficient cultural connotation and innovation ability,the practice path of“the Belt and Road”leading the high-quality development of Chinese brand internationalization was proposed.