中小出口跨境电商企业知识产权问题研究

Research on Intellectual Property Rights of Small and Medium-sized Export Cross-border E-commerce Enterprises

中小出口跨境电商企业在开展跨境业务的过程中,面对知识产权问题屡屡碰壁,这对企业的运营产生负面影响甚至产生严重威胁,知识产权侵权及被侵权问题越来越成为中小出口跨境电商企业“头疼”的问题。为降低中小出口跨境电商企业的产权风险,政府应积极完善产权的制度环境,跨境电商行业协会应发挥产权专业服务的突出作用,企业自身应提升产权规划的能力,三方面形成合力。

In the process of carrying out cross-border business,small and medium-sized export cross-border e-commerce enterprises repeatedly hit a wall in the face of intellectual property issues,which has a negative impact on the operation of enterprises and even a serious threat.Intellectual property infringement and infringed has increasingly become a headache for small and medium-sized export cross-border e-commerce enterprises.In order to reduce the property rights risk of small and medium-sized export cross-border e-commerce enterprises,the government should actively improve the institutional environment of property rights,cross-border e-commerce industry associations should play a prominent role in property rights professional services,and enterprises should improve their ability to plan property rights,so as to form a joint force from the three aspects.