旅游类APP用户需求及其影响因素分析

Analysis on the changes of tourism APP users'demands and influencing factors before and after the epidemic

随着传统旅游行业与移动互联网的融合速度加快,有越来越多的旅游者开始接受并使用旅游类APP,用户只需动动手指,就可以随时掌握最新的旅游资讯、旅游攻略、景点信息,实时查机票、酒店、订门票等服务,移动旅游成为了当下旅游业的关键词。后疫情时代随着全球旅行市场的逐步恢复,打造优质的旅游类APP对于拉动地方旅游业、餐饮业、娱乐业的发展具有重要的作用。在各种APP激烈的市场竞争中,旅游类APP如何做到吸引用户是业界广泛关注的问题之一。通过随机调查的方法对旅游类APP用户需求及其影响因素进行分析,研究发现旅游者的基本情况、旅游类APP的营销模式、旅游类APP的内容设计、时势环境等都影响着旅游类APP的使用需求。

As the integration of traditional tourism industry and mobile Internet accelerates,more and more tourists begin to accept and use tourism apps.Users only need to move their fingers to grasp the latest tourism information,tourism strategies,scenic spots,real-time air tickets,hotels,booking tickets and other services.Mobile tourism has become the key word of the current tourism industry.In the post-epidemic era,with the gradual recovery of the global travel market,creating high-quality tourism apps plays an important role in driving the development of local tourism,catering and entertainment industries.In the fierce market competition of various apps,how to attract users for tourism apps is one of the issues widely concerned by the industry.This paper adopts the method of random survey to analyze the user needs of tourism apps and their influencing factors,and finds that the basic situation of tourists,the marketing mode of tourism apps,the content design of tourism apps,the current environment and so on all affect the use demand of tourism apps.