乡村振兴背景下大悟茶产业链发展路径研究

Research on the Development Path of Dawu’s Tea Industry Chain under the Background of Rural Revitalization

乡村振兴是国家经济发展的重要战略,旨在推动农村经济发展,提高农民生活水平。茶产业作为中国传统农业领域的重要产业之一,可以满足市场需求,在资源利用、环境保护等方面具有独特优势,对推动生态农业、绿色发展、农村经济转型升级起着重要作用。本文围绕大悟县茶产业的现状,分析茶产业中产业结构单一、产业链条短缺、技术创新不足、品牌建设不够、市场拓展不畅等发展中存在问题,从产业布局、产品品牌建设、茶产业链延伸、茶旅融合、营销模式创新等方面给出了对策建议和发展路径。

Rural revitalization is an important strategy of national economic development,which promotes rural economic development and improves farmers’living standards.As one of the important industries in China’s traditional agricultural field,tea industry can meet the market demand,has unique advantages in resource utilization,environmental protection and other aspects and plays an important role in promoting ecological agriculture,green development and rural economic transformation and upgrading.Based on the current situation of the tea industry in Dawu County,this paper analyzes the problems existing in the development of the tea industry,such as the single industrial structure,the shortage of industrial chain,the lack of technological innovation,the lack of brand building,and the lack of market expansion,and discusses the countermeasures and development paths from the aspects of industrial layout,product brand building,the extension of tea industry chain,the integration of tea tourism and the innovation of marketing mode.