推动新时代我国西南地区康养产业创新发展的思考——以洪雅县为例

Promoting the Innovative Development of Health and Wellness Industry in Southwest China in the New Era:A Case Study of Hongya County

在我国老龄人口急速膨胀、亚健康群体健康诉求逐日升级的时代背景下,康养产业作为结合健康、旅游的新型服务业态,具有广阔的市场发展前景。开发挖掘康养产业新产品,探索其运营新模式,对释放国内消费动能,促进康养产业结构侧改革,推动实现中国式现代化发展具有重要意义。基于此,本文以四川洪雅县为研究对象,在深入分析其康养旅游产业发展重要性,挖掘自身资源禀赋的基础上,提出康养产品创新开发新方向,即“五康”产业体系,以特色产业康养区为载体推进康养同生态、农业、文化、体育、医疗五大领域深度融合。通过深化区域合作、树立品牌形象、实施精准营销与构建智能互通平台等措施促进洪雅县康养产业创新发展,为我国康养产业发展实践提供实证研究。

Against the backdrop of the rapid expansion of the elderly population in China and the escalating health demands of sub-healthy groups,the health industry,as a new service format integrating health and tourism,exhibits vast market development prospects.Developing and exploring new products in the health and wellness industry,exploring innovative operational models,are of great significance for unleashing domestic consumption potential,promoting structural reforms in the health and wellness industry,and promoting China’s modernization with Chinese characteristics.This paper takes Hongya County in Sichuan Province as the research object and conducts in-depth analysis on the importance of its health and wellness tourism industry development and the exploration of its own resource endowment,it proposes a new direction for the innovation and development of health and wellness products,namely the“Five Health-related”industry system,by promoting in-depth integration of health and wellness with the five major areas of ecology,agriculture,culture,sports,and healthcare,anchored on characteristic health and wellness zones.Measures such as strengthening regional cooperation,establishing brand image,implementing precision marketing,and constructing intelligent interoperable platforms are implemented to promote the innovative development of the health and wellness industry in Hongya County,providing empirical research for the development practice of China’s health and wellness industry.