移动短视频推进文化润疆工程的路径优化

Path Optimization of Promoting"Culture Nourishing Xinjiang"Project through Mobile Short Video Field

新形势下,移动短视频以广泛的用户群体和强大的传播影响力逐渐成为推进文化润疆工程的重要场域。一方面,移动短视频独特的传播优势为提高文化润疆工程的效能提供了可能性;另一方面,移动短视频在推进文化润疆工程中存在一些隐患。集中体现在:传播主体多元化影响文化润疆信息权威性,传播过程的碎片化一定程度解构文化润疆体系完整性,部分传播内容的泛娱乐化倾向弱化文化润疆思想引领力。优化移动短视频推进文化润疆工程不仅要强化移动短视频文化润疆传播主体,还要优化移动短视频文化润疆传播路径,更要提升移动短视频文化润疆传播效果,以此实现文化润疆信息在移动短视频场域中传播的巨大变量转化为巨大增量。

Under the new situation,mobile short video has gradually become an important field to promote the"Cultural Nourishing Xinjiang"project with a wide range of user groups and strong communication influence.On the one hand,the unique transmission advantage of mobile short video provides the possibility to improve the efficiency of"Cultural Nourishing Xinjiang"project;On the other hand,mobile short videos also bring problems to the promotion of this projects.It is mainly reflected in:the diversification of communication subjects weakens the authority of"Cultural Nourishing Xinjiang"information;the fragmentation of transmission process destructures the integrity of"Cultural Nourishing Xinjiang"system;and the pan-entertainment tendency of communication content weakens the ideological leadership of"Cultural Nourishing Xinjiang".Optimizing mobile short video to promote"Cultural Nourishing Xinjiang"project should not only strengthen the main body of mobile short video of this project,but also optimize the transmission path and improve the transmission effect of mobile short video of this project,so as to transform the huge variable of"Cultural Nourishing Xinjiang"information in the field of mobile short video into a huge increment.