社会资本对农户保护亚洲象重要性认知的影响机理分析:基于云南省普洱市的调查

The Mechanism Behind the Influence of Social Capital on Farmers'Cognition of the Importance of Asian Elephant Conservation:Taking Pu'er City,Yunnan Province as an Example

以云南省普洱市江城哈尼族彝族自治县、宁洱哈尼族彝族自治县和思茅区的365个微观农户调查数据作为研究样本,基于社会资本理论,采用因子分析和有序logistic回归分析了社会资本对农户保护亚洲象重要性认知的影响。结果表明:(1)农户对保护亚洲象重要性的认知仍有待提高;(2)社会网络和社会参与对农户保护亚洲象重要性认知具有促进作用;(3)社会信任对农户保护亚洲象重要性认知具有抑制作用。社会资本是农村地区信息交流传播的重要渠道,据此提出了鼓励农户建立与拓展社会网络、加强保护亚洲象宣传和充分发挥农村基层网络组织作用等建议。

Based on the social capital theory,this paper adopts factor analysis and ordered logistic regression to analyze the impact of farmers'social capital on their cognition of the importance of Asian elephant(Elephas maximus)protection,using the survey data of 365 micro farmers in Jiangcheng Hani and Yi Autonomous County,Ning'er Hani and Yi Autonomous County and Simao District of Pu'er City,Yunnan Province as the research sample.The results show that farmers'awareness of the importance of conservation still needs to be improved.Social networks and social participation can promote but social trust inhibits farmers'awareness of the importance of elephant conservation.Social capital is an important channel for information exchange and dissemination in rural areas.Based on these findings,policy suggestions are proposed to encourage farmers to establish and expand social networks,strengthen the publicity of elephant protection,and give full play to the role of rural grassroots network organizations.