全媒体时代传统媒体的新闻报道传播路径探析

An Analysis of the News Reporting Dissemination Pathsof Traditional Media in the Omnimedia Era

数字技术的快速发展催生了传统媒体与新媒体的紧密融合,为传统媒体面对新媒体冲击提供了机遇与挑战。随着大数据、人工智能、CHATGPT、短视频直播等数字技术为基础的新兴媒介形态的兴起,传统媒体的新闻报道在传播路径上呈现出媒介集团化、新闻场景化、内容精品化和栏目品牌化的特性,进一步增强了传播效果,巩固了传播地位。本文将从内容精品化工程的实施、推动传播技术革新以及打造集团化报道平台这三个方面,深入探讨传统媒体新闻报道的有效传播路径。

The rapid development of digital technology has given rise to the close integration of traditional media and new media,providing opportunities and challenges for traditional media to face the impact of new media.With the rise of emerging media forms based on digital technologies such as big data,artificial intelligence,CHATGPT,short video live broadcasts,etc.The news reports of traditional media show the characteristics of media grouping,scenario-based news,content quality and column branding in the communication path,which further enhances the communication effect and consolidates the communication status of traditional media.This article will focus on three aspects:the implementation of high-quality content projects,the promotion of communication technology innovation,and the creation of a group reporting platform,and will deeply explore the effective communication paths of traditional media news reports.