非物质文化遗产数字化传播的视觉文化再造

Visual Culture Recreation of Digital Communication of Intangible Cultural Heritage

非物质文化遗产的数字化传播是数字化时代非遗保护的重要方式,也是非物质文化遗产适应内在自我演变与外在社会变迁的创造性转化与创新性发展的选择,同时亦是数字化时代非物质文化遗产应对数字媒介发展的新挑战与新机遇。在非物质文化遗产的传播数字化表达与多主体数字共创持续推进下,非物质文化遗产的当代传播开始转向视觉数字化,此过程所塑造的关于非物质文化遗产的视觉形象俨然成为当代视觉文化的重要内容,并发展出了以非物质文化遗产为文化内核的乡土视觉文化的崛起、虚拟视觉文化的扩张、新的传统视觉文化建构,这些视觉文化也重构着当前非物质文化遗产。深刻认识非物质文化遗产在数字化传播过程中所呈现的视觉文化,对数字时代非物质文化遗产保护与传播具有重要现实意义。

Digital communication of intangible cultural heritage is an important way of safeguarding intangible cultural heritage in the digital era,as well as a choice of creative transformation and innovative development of intangible cultural heritage to adapt to the internal self-evolution and external social changes,and at the same time,it is also a new challenge and opportunity for intangible cultural heritage to respond to the development of digital media in the digital era.Under the continuous promotion of digital expression of intangible cultural heritage communication and multi-subject digital creation,the contemporary communication of intangible cultural heritage has begun to turn to visual digitization.The visual image of intangible cultural heritage shaped in this process has become an important content of contemporary visual culture,developing the rise of earthbound visual culture with intangible cultural heritage as the cultural core,the expansion of virtual visual culture,and the construction of new traditional visual culture,which are also reconstructing the current intangible cultural heritage.An insightful recognition of the visual culture of intangible cultural heritage in the process of digital communication is of great practical significance for the preservation and communication of intangible cultural heritage in the digital era.