全媒体时代中国武术文化传播的价值表征、现实问题与推进方略

Communication Chinese Martial Arts Culture in All-media Era

运用文献资料法和逻辑分析法,以传播学和社会学理论为基础,解析全媒体时代中国武术文化传播的价值表征、现实问题与推进方略。研究认为:全媒体时代中国武术文化传播的价值表征为全程智能再造:技术赋能中国武术文化;全员参与互动:跨界融合中国武术文化;全息内容供给:多元呈现中国武术文化;全效精准传播:聚类深描中国武术文化。同时,出现了主体模糊、信息失真、过程碎片、内容浅显等问题。全媒体时代中国武术文化传播推进方略体现为共治共享:加强舆论引导力;监督护航:提高传播公信力;媒介融合:树立叙事整体观;规范审美:强化传播艺术性。

Omni-media communication is intelligent,personalized,interactive communication information activities driven by technology with the help of big data,artificial intelligence,cloud computing and other digital technologies,which shapes the Chinese martial arts culture throughout the fully intelligent,participating,supplied,effective and accurate communication pattern.Based on the theories of communication and sociology,this paper analyzes the values,practical problems and promotion strategies of the Chinese martial arts culture in the all-media era.It is concluded that the value of Chinese martial arts culture communication in the all-media era is characterized by whole-process intelligence reconstruction,technology empowering the Chinese martial arts culture,full participation and interaction,cross-border integration of the Chinese martial arts culture,holographic content supply,diversified presentation of the Chinese martial arts culture,precise communication.Meanwhile,problems such as blurred subjects,distorted information,fragmented processes,and shallow content exist.In the all-media era,the strategy for promoting the Chinese martial arts culture communication is embodied in co-governance and sharing through strengthening the guidance of public opinion,supervision,credibility of communication,media convergence,a holistic view of narrative,aesthetic standard,and artistry of communication.