基于智能技术的坭兴陶文创产品包装设计

Packaging Design of Nixing Pottery Cultural and Creative Products Based on Intelligent Technology

目的使钦州坭兴陶文创产品包装在智能化发展过程中更具时代性特点,突破传统包装信息传达的局限性和间接性,利于消费群体便利地获取信息,进而做出该研究。方法通过对AI、AR、VR等智能技术的实现原理、技术特点和现实基础进行分析,归纳坭兴陶文创产品智能包装的设计应用策略,进而结合实际设计案例探索坭兴陶文创产品智能包装设计的多维展示方法和互动设计方式。结果构建了坭兴陶文创产品包装通过AI、AR、VR等智能展示方法实现产品和消费者间智能交互和包装信息多维展示的方法。结论通过智能技术介入坭兴陶文创产品包装可以提供额外的设计增值服务,有利于坭兴陶文创产品包装的动态互动性、人文趣味性,以及消费服务个性化的实现。

The work aims to make the packaging of Qinzhou Nixing pottery cultural and creative products more con-temporary in the process of intelligent development,break through the limitations and indirectness of traditional packag-ing information transmission,and facilitate the information acquisition of consumer groups.By analyzing the implemen-tation principles,technical characteristics,and practical foundations of intelligent technologies such as AI,AR and VR,the design and application strategies of intelligent packaging for Nixing pottery cultural and creative products were sum-marized.Based on actual design cases,the multidimensional display method and interactive design method of intelligent packaging design for Nixing pottery cultural and creative products were explored.A multi-dimensional display method was developed for the packaging of Nixing pottery cultural and creative products,which utilized intelligent display methods such as AI,AR and VR to achieve intelligent interaction between products and consumers,as well as packaging information.The intervention of intelligent technology in the packaging of Nixing pottery cultural and creative products can provide additional design value-added services,which is conducive to the dynamic interactivity,cultural interest,and personalized realization of consumer services in the packaging of Nixing pottery cultural and creative products.