影视动画中的设计元素对现代产品包装的影响

The Influence of Design Elements in Film and Television Animation on Modern Product Packaging

随着经济的飞速发展,消费者对商品的要求越来越多,其关注点不只停留在商品的性能上,还有外观是否精美,这就促使商品的包装必须具备多种多样的特征。当下流行影视动画中的一些人物令人过目不忘,具有独特时尚感和吸引力。在此背景下,诸多商家窥见商机,将影视动画中的元素应用于产品包装设计中,以此提升产品品牌形象,吸引更多消费者的关注。目前,影视动画元素与包装设计的创新结合具有广阔的发展空间,基于此,本文主要阐述了影视动画元素对现代产品包装的影响。

With the rapid growth of the economy,consumers demand more and more goods,their choice not only stays in the physical properties,as well as the appearance of the beautiful.This makes the packaging of goods must have a variety of features,especially the current popular film and television animation in some of the design elements.The characters in the film and television animation are unforgettable,and they have a unique sense of fashion and attraction.Against this background,many manufacturers have seen business opportunities from the popular film and television animation and applied its elements to product packaging design.In order to enhance the product brand image,attract more consumer attention,such product packaging design is also rapidly occupying the dominant position in the product packaging industry.At present,the creative combination of film and television animation elements and packaging design has a broad space for development,based on this,this paper mainly expounds the film and television animation elements on the impact of modern product packaging.