新式茶饮包装的愉悦感设计研究

A Study on the Pleasure Design of New Style Tea Drink Packaging

目的-以愉悦感设计理念为理论基础,从消费者的情感需求出发,探寻新式茶饮包装的愉悦感设计,帮助消费者获得情感满足。方法-将愉悦感设计理论框架的四个维度视为四种不同的设计思路,根据新式茶饮包装的特性归纳分析愉悦感的获得元素,并提出相应的愉悦感设计策略。结论-愉悦感设计理念和新式茶饮包装之间存在内在联系,通过对新式茶饮包装的愉悦感设计,可以提升消费者在使用过程中的愉悦感体验,挖掘包装中的情感价值,为新式茶饮包装提供新的设计思路。

Purpose-Based on the concept of pleasure design,starting from the emotional needs of consumers,explore the pleasure design of new tea beverage packaging to help consumers achieve emotional satisfaction.Method-Consider the four dimensions of the theoretical framework for pleasure design as four different design ideas,summarize and analyze the elements of pleasure acquisition based on the characteristics of new tea beverage packaging,and propose corresponding pleasure design strategies.Conclusion-The inherent connection between the concept of pleasure design and the packaging of new tea drinks.By designing the pleasure of new tea drink packaging,consumers can enhance their pleasure experience during use,explore the emotional value in the packaging,and provide new design ideas for the packaging of new tea drinks.