乡村振兴背景下南粤古驿道旅游品牌塑造研究--以农产品包装设计为例

A Study on Building Tourism Brands of Ancient Postroads in Southern Guangdong under the Background of Rural Revitalization--Taking Agricultural Product Packaging Design as an Example

乡村旅游是乡村振兴的一部分,粤港澳大湾区经济发展强劲,为南粤古驿道沿线乡村旅游市场提供巨大的契机。在乡村振兴背景下,乡村旅游可以农业为基础,打造旅游品牌,利用农产品包装设计为乡村经济发展注入活力。乡村旅游市场开发可以合理利用古驿道、景区开发景观生态资源、发展生态旅游,实现城乡融合。本文以乡村振兴背景,对广东地区南粤古驿道周边村落的旅游品牌发展进行概述,分析乡村旅游发展现状及模式,针对农产品包装设计提出相应的发展对策,最后对古驿道沿线乡村的发展进行展望。

Rural tourism is a part of rural revitalization,and the strong economic development of the Guangdong Hong Kong Macao Greater Bay Area provides a huge opportunity for the rural tourism market along the ancient post road in southern Guangdong.In the context of rural revitalization,rural tourism is based on agriculture,creating tourism brands,and injecting vitality into rural economic development through agricultural product packaging design.The development of rural tourism market can reasonably use the ancient post roads and scenic spots to develop landscape ecology resources,develop ecotourism,and realize the integration of urban and rural areas.This article is based on the background of rural revitalization,and provides an overview of the development of tourism brands in villages around the ancient post road in southern Guangdong.It analyzes the current situation and models of rural tourism development,proposes corresponding development strategies for agricultural product packaging design,and finally looks forward to the development of rural areas along the ancient post road.