商业插画在文创包装设计中的创新研究

Research on the innovation of commercial illustration in creative packaging design

随着我国经济、社会的发展,人民生活水平的提高,大众对文化创意产品的需求不断增加。新媒体技术的广泛应用,使得插画艺术在文创包装设计中的作用越来越重要。文创包装设计具有保护商品、传播文化、提升企业形象等多种功能,其独特的视觉语言能够增加商品的附加值,使消费者对商品产生良好的印象,提升品牌影响力。为了更好地推动商业插画在文创包装设计中的应用,本文从新媒体技术背景下商业插画在文创包装设计中的应用现状及必要性入手,探讨商业插画在文创包装设计中的创新路径,旨在为商业插画在文创包装设计中的创新发展提供一定借鉴。

With the development of China’s economy and society and the improvement of people’s living standards,the demand for cultural and creative products is increasing.The wide application of new media technology makes the role of illustration art in cultural and creative packaging design more and more important.Cultural and creative packaging design has a variety of functions such as protecting goods,spreading culture,and enhancing corporate image,and its unique visual language can increase the added value of goods,make consumers have a good impression of products,and enhance brand influence.Therefore,in order to better promote the application of commercial illustration in cultural and creative packaging design,this paper discusses the innovation path of commercial illustration in cultural and creative packaging design from the application status and necessity of new media technology commercial illustration in cultural and creative packaging design,aiming to provide certain references for the innovative development of commercial illustration in cultural and creative packaging design of new media technology.