基于侗族文化背景下的红色文化IP形象设计推广

Design and Promotion of Red Culture IP Image Based on the Background of Dong Culture

侗族作为中国的少数民族之一,拥有丰富多彩的文化传统。随着文化交流和经济发展的加速,侗族文化也开始逐渐走向全国甚至世界舞台。本文将从侗族文化背景出发,以侗族文化背景下的红色文化IP形象为研究对象,介绍红色文化IP形象的设计和推广策略,提出了在包装设计中推广侗族红色文化IP形象的设计思路和方法,并用相关例子进行说明,对于推广侗族文化和红色文化的融合具有一定的参考价值。

As one of the ethnic minorities in China,the Dong ethnic group has a rich and colorful cultural tradition.With the acceleration of cultural exchange and economic development,Dong culture has gradually entered the national and even global stage.This article will start from the cultural background of the Dong ethnic group and take the design of the red cultural IP image in packaging design as the research object.It will introduce the design and promotion strategies of the red cultural IP image,propose the design ideas and methods for promoting the red cultural IP image of the Dong ethnic group in packaging design,and provide relevant examples to support and explain,which has certain reference value for promoting the integration of Dong ethnic culture and red culture.