智能电网视域下电力营销信息化建设的研究

Research on the Informationization Construction of Power Marketing from the Perspective of Smart Grid

传统电力营销管理方法已不能满足大众对电力供应服务的现实需求,这要求供电公司在实际经营过程中,能运用先进的信息化系统,建立一套健全的电力营销管理制度,提升供电公司的电力营销管理经济效益,为其后续发展打下坚实的基础。本文立足智能电网视域,进一步研究电力营销信息化建设意义,并结合信息化建设现状,总结了有效的策略。

The traditional power marketing management methods can no longer meet the practical needs of the public for power supply services.This requires power supply companies to use advanced information systems in the actual operation process,establish a sound power marketing management system,improve the economic benefits of power marketing management of power supply companies,and lay a solid foundation for their subsequent development.This paper is based on the perspective of smart grid,further studying the significance of power marketing informatization construction,and combining with the current situation of informatization construction,summarizing effective strategies.