基于乡愁文化基因解码的乡村文旅融合路径研究

Integration Path of Culture and Tourism in Rural Areas Based on Gene Decoding of Nostalgic Culture

基于乡村居民视觉系统解析乡愁文化内涵,并探讨乡村文旅深度融合发展路径,是留住乡愁、助力乡村振兴的有效途径。借鉴生物学基因遗传研究中的逆转录提取法,结合扎根理论提取出乡愁文化的八大基因,进一步运用共现分析和社会网络分析法,探究乡愁文化基因的层级结构。研究发现:(1)乡愁文化基因包括家庭牵绊、乡村生活、自然景观、建筑风貌、劳作场景、文化记忆、地方节庆、传统技艺;(2)乡愁文化基因按照其重要程度呈现四大层级结构,结合功能属性将八大乡愁文化基因划分为主体基因、附着基因、混合基因、变异基因;(3)基于乡愁文化基因及其层次结构特征,最终提出四大乡村旅游融合发展的路径:主体基因决定旅游发展主题、附着基因指导旅游景观设计、混合基因融入旅游文化空间建设、变异基因指导文创产品开发。

It is an effective way to retain nostalgia and help rural revitalization by analyzing the cultural connotations ofnostalgia based on local residents visual system and exploring the ways to realize deep integration and development of rural culture and tourism.Using the“gene”concept in biological genetics,combined with reverse transcription extraction method and grounded theory,eight genes of nostalgic culture were extracted.The hierarchical structure of nostalgia cultural genes was further explored through co-occurrence analysis and social network analysis.The conclusions are as follows.First,the eight nostalgic cultural genes are about rural families,rural life,natural landscape,architectural style,labor scenes,cultural memory,local festivals,and traditional skills.Second,the genes of nostalgic culture are presented in a four-level structure according to their importance,and the eight major genes of nostalgia culture are divided into subject genes,attachment genes,mixed genes,and variant genes based on their functions.Third,based on the nostalgic cultural genesand its hierarchical structure characteristics,four paths for the integrated development of rural culture and tourism are finally proposed:the subject genes determine the theme of tourism development,attached genes guide tourism landscape design,mixed genes integrate into tourism cultural space construction,and variant genes guide the development of cultural and creative products.