AIGC对于数字内容产业的影响逻辑与应用治理

The Impact and Governance of AIGC on the Digital Content Industry

2022年年末,OpenAI发布了基于其GPT-3模型的理论迭代而成的智能聊天对话产品ChatGPT,该产品具有的极高的语言组织性能,甚至可以参与众多内容创作工作。AIGC这一概念由此再一次受到了全世界的关注。通过这些AI工具,用户可以更轻松的参与到数字内容的创作中,随着用户的增多,ChatGPT的使用所带来的一系列社会问题也开始引起各方重视,其中在媒体行业所带来的冲击与挑战尤其明显。文章探讨现阶段ChatGPT等AI创作工具对数字内容相关产业尤其是传媒业所带来的影响,分析产生这些影响的根源何在以及未来可能会面对的种种挑战。

At the end of 2022,OpenAI released ChatGPT,an intelligent chat dialogue product based on its GPT-3 model,developed through theoretical iterations.Due to its exceptional language organization capabilities,this product is even capable of engaging in various content creation tasks.The concept of AIGC once again garnered global attention.Through these AI tools,users can more easily participate in the creation of digital content.However,as the user base grows,the social issues associated with the use of ChatGPT have begun to draw widespread attention.The impact and challenges,particularly in the media industry,are particularly evident.Hence,relevant authorities need to delve into the current impact of AI creative tools like ChatGPT on the digital content industry,especially the media sector.It is crucial to analyze the origins of these impacts and the various challenges that may be encountered in the future.