人工智能赋能体育赛事直播的机遇、挑战与应对

Opportunities,Challenges and Countermeasures of Artificial Intelligence-Enabled Live Streaming of Sports Events

通过文献资料、逻辑分析等研究方法,探究人工智能赋能体育赛事直播的机遇、挑战,并提出应对策略。研究认为,人工智能为体育赛事直播带来了扩宽传播新渠道、丰富直播场景、创新直播内容的发展机遇,但同样也面临着技术桎梏造成赛事直播画面运行障碍、传播渠道多样侵犯赛事直播专有权、解说难以切合赛事直播现场状况、选择镜头难以体现竞技精神等方面的现实挑战。据此提出应对策略:(1)创建“人机协力”,共建赛事直播新局面;(2)应用“技术织网”,提升体育赛事专有权价值;(3)打造技术团队,精密对标赛事解说;(4)连接智能媒介,彰显体育赛事精神。

By using methods such as literature review and logical analysis,this paper tries to explore the opportunities and challenges of artificial intelligence empowering sports event live streaming,and propose corresponding strategies.Research suggests that artificial intelligence has brought development opportunities for expanding new channels of communication,enriching live streaming scenes,and innovating live streaming content for sports event live streaming.However,it also faces practical challenges such as technological constraints that hinder the operation of live streaming images,diverse communication channels that infringe on the exclusive rights of live streaming,difficulty in adapting artificial intelligence explanations to the conditions of live streaming events,and difficulty in selecting shots with artificial intelligence to reflect competitive spirit.Based on this,propose countermeasures:create"human-machine cooperation"to jointly build a new situation for live streaming of sports events;Applying"technology weaving"to enhance the exclusive value of sports events;Build a technical team to accurately benchmark the interpretation of events;Connect intelligent media to showcase the spirit of sports events..