摘要
作为一种新兴的竞技体育项目,电子竞技(E-sports)随着电竞产业市场化、职业化、规范化发展,其影响力不断得到提升。作为联结电竞产品和普通用户的重要环节,电子竞技赛事的商业价值受到广泛关注。基于此,本文运用访谈、文献资料、问卷调查等研究方法,对线上职业电竞赛事吸引力指标进行探索,通过SPSS和AMOS针对收集的样本数据进行统计学分析,以此构建了包含体验感知、替代成就、明星选手、技能提升、逃避体验、戏剧性、社交满足7个维度及下属21个题项的吸引力量表。
as a new competitive sports,E-sports is increasing its influence with the development of marketization,professionalization and standardization of E-sports industry.And as an important link between E-sports game products and ordinary users,the commercial value of E-sports events has been widely concerned.Based on this,this paper uses the methods of interview,literature review and questionnaire to explore the attractiveness index of online professional E-sports events,and makes a statistical analysis of the collected sample data by SPSS and AMOS,and constructs 7 dimensions of experience perception,alternative achievement,star players,skill improvement,escape experience,drama,social satisfaction and 21 subordinate items.
作者
庞丹
王华翼
Pang Dan;Wang Huayi(College of Physical Education,Three Gorges University,Yichang 443002,China)
出处
《体育科技文献通报》
2023年第12期207-211,共5页
Bulletin of Sport Science & Technology
基金
宜昌市2023年度社会科学研究一般课题“绿色发展理念下体育赛事赋能城市高质量发展路径研究”(项目编号:ysk23kt123)
2023年度三峡大学“人文社科振兴计划”(雏鹰培育)项目。
关键词
线上职业电竞赛事
吸引力
量表开发
online professional E-sports event
attraction
scale development
