电竞赛事观众认同感与失范行为的关系研究

A Study on the Relationship between E-sports Audience Identity and Anomie Behavior

采用文献综述、问卷调查、数据分析等研究方法,以电竞观众群体为调查对象,分析观众的认同感对个体失范行为的影响,重点探究认同感对失范行为的影响关系和程度。结果显示:(1)测量模型具有良好的内部一致性信度、聚合效度和区别效度;(2)认同感中的制度认同感对失范行为具有反向显著影响;(3)不同性别在失范行为上存在显著差异。由此,建议:(1)电竞赛事应加强赛事制度的建设和规范;(2)赛事组织方应实施性别教育和平等政策;(3)未来在失范行为的研究上可探讨其他潜在因子的干扰与调节作用。

In order to promote the healthy development of the E-sports industry and enrich the theoretical research of the E-sports industry,this paper adopts the literature review method,questionnaire survey method,data analysis method and other methods to take the E-sports audience as the survey object to explore the influence of the audience$identity on individual anomie behavior.Focus on exploring the relationship and degree of identity influence on anomie behavior.The results show that the measurement model has good internal consistency reliability,aggregation validity and differential validity;the institutional identity has reverse significant influence on anomie behavior,and different sex.It is suggested that the electronic competition should strengthen the construction and regulation of the competition system;the event organizer should implement gender education and equality policy;and explore the interference and regulating effect of other potential factors on anomie behavior in the future.