COVID-19疫情对台湾地区旅游业的影响

The Impacts of COVID-19 on Tourism in Taiwan region

旅游业对政治、经济、社会、文化以及国际关系都会产生一定的影响。随着跨地域流动渐趋频繁,旅游业成为了地方化与全球化连结的重要指标。2020年伊始,新冠肺炎(COVID-19)疫情全球肆虐,台湾地区的旅游业也饱受考验。疫情影响下旅游产业发生巨变,旅游业复苏需更具弹性、重视可持续性性及包容性。在全球追求可持续性风潮、倡议气候变迁治理政策与COVID-19疫情影响之下,台湾地区旅游产业的发展可实施以下策略:1)创新旅游产业,升级核心业务:因疫情不确定性,调整并升级服务或产品;2)加速科技应用与导入:应用多元科技,解决无法面对面服务的痛点;3)转型旅游产业,吸引国际及在地游客:重新定位品牌在地化,调整商品销售与营销模式;4)转变个人化旅客消费模式,带动旅宿产业转型:数字游民(Digital Nomad)带动居家度假Staycation(stay+vacation)与工作度假Workation(work+vacation),实行生活、工作、旅游界线模糊模式,结合深度文化或自然体验;5)由环境可持续性转变为可持续旅游模式:可持续性的理念是实施环境可持续性的基石,在疫情影响下,将旅游景点与生态休养生息相结合,为动植物与环境增加新生机,提供旅客深度旅游体验规划。

Tourism is one of the most profitable industries and an important source of job opportunities in one-third of the world s countries.Most countries and regions have positioned tourism as an important strategy for boosting their economies and adjusting their industrial structures.The epidemic can be seen as an chance to test the quality of tourism,and whether it can continue to attract residents to stay in the local tourism industry after the epidemic.The tourism industry has changed dramatically under the influence of the epidemic,and the recovery needs more flexibilities,with emphasis on sustainability and inclusiveness.Under the global trend of pursuing sustainability and the initiative of climate change management policy and the influence of COVID-19 epidemic,the development strategies of Taiwan's region tourism industry include,1)innovating tourism industry and upgrading core business.Adjusting and upgrading services or products is needed due to the uncertainty of the epidemic.2)Accelerating the application and introduction of technology,applying multiple technologies to solve the pain point of not being able to provide face-to-face services.3)Transforming the tourism industry,repositioning brand localization and adjusting merchandising and marketing models,so that international and local tourists can be attracted.4)Transforming the personalized consumption patterns of tourists,leading to the transformation of the lodging industry.Digital Nomad is pushing Staycation(stay+vacation)and Workation(work+vacation),blurring the boundaries among life,work and travel,and preferences to combine deep cultural and natural experiences.5)Sustainable tourism model has been transformed from environment sustainability.The concept of sustainability is the foundation for the realization of the sustainability of the environment.Under the epidemic,the environment and ecology of the sites are resting and recuperating,and the flora and fauna and the environment are gaining new vitality to provide travelers with in-depth tourism experience planning.