“目”浴阳光近视防控科普品牌的建立与发展

The Establishment and Development of a Popular Science Brand for Myopia Prevention and Control--“Go Sunning for Sight”

近视已成为影响儿童青少年健康的重要公共卫生问题。目前证实户外活动是近视的重要保护因素,但知易行难。通过“目”浴阳光预防近视科普公益实践,大力倡导“绿色·健康·欢乐”的生活新风,形成健康促进品牌效益,打造动漫大使“大眼仔”IP,可有效提高儿童青少年及家长预防近视、保护视力的意识,切实向健康护眼行为转变,并发挥对近视防控及其他健康行为的正向效应,促进提升儿童青少年整体健康素养水平。

Myopia has become an important public health issue affecting the health of children and adolescents.It has been confirmed that outdoor activities are an important protective factor for myopia,but it is easy to know but difficult to do.Through the public welfare practice of"Go Sunning for Sight"to prevent myopia,a new lifestyle of“green,healthy,and happy”had been vigorously advocated,and created a health promotion brand as well as an anime ambassador"Big Eyes",enhancing the awareness of children,adolescents,and parents to prevent myopia and effectively shifting towards healthy eye care behavior,so as to play a positive effect on myopia prevention and control as well as other health behaviors,promoting the improvement of the overall health quality of children and adolescents.