新媒体视阈下“非遗+手机APP”的融合研究

Research on the Integration of“Intangible Cultural Heritage+Mobile APP”from the Perspective of New Media

与传统媒体相比,手机APP功能齐全、信息量大、交互方式简单、用户群体广泛,对非遗传播有明显优势。在新媒体背景下,“非遗+手机APP”的融合势在必行。借助手机APP进行建档方式灵活,可持续记录、随时完善和保存非遗信息,还可为手工技艺类非遗传承人提供销售平台,同时为非遗与受众之间搭建沟通的桥梁。“非遗+手机APP”的融合需要相关职能部门、手机APP运营者和非遗传承人等多方共同努力,挖掘非遗文化价值,拓展手机APP功能,增加非遗展示的趣味性、互动性、参与度和关注度。

Compared with traditional media,mobile APP has obvious advantages in the dissemination of intangible cultural heritage due to its complete functions,large amount of information,simple interaction and wide user base.Under the background of new media,the integration of“intangible cultural heritage+mobile APP”is imperative.Mobile APP can flexibly file intangible cultural heritage inheritors,continuously record,improve and preserve intangible cultural heritage information,and promote the process of intangible cultural heritage digital protection;It can also provide a sales platform for manual intangible cultural heritage inheritors,promote the realization of productive protection of intangible cultural heritage,and build a communication bridge between intangible cultural heritage and the audience.The integration of“intangible cultural heritage+mobile APP”requires the joint efforts of mobile APP operators and intangible cultural heritage inheritors to tap the cultural value of intangible cultural heritage,expand the functions of mobile APP,and increase the interest,interaction and participation of intangible cultural heritage display.