后奥运时代京张体育文化旅游带创新发展研究

Research on Innovative Development of Jing-Zhang Sports Culture and Tourism Belt in the Post Olympic Era

在中国文旅产业新阶段,京张体育文化旅游带的创新发展既能提升区域发展的协调性,又能塑造独特的冬奥文旅品牌,同时对于营造全民参与的体育文旅环境和提升公众体育素质具有显著促进作用。然而该区域的发展面临诸多挑战,包括缺乏区域间协同规划、创新性体育文旅产品不足,以及产业融合的缺失。面对这些挑战,建议采取综合措施以促进发展:优化资源开发、区域协同和可持续发展策略,为京张体育文化旅游带提供坚实基础;调整产业结构,为创新发展打下基石,同时融入绿色发展理念,促进绿色经济发展;创新构建多元化的奥运经济体育文化旅游产品,同时提升服务水平,加强宣传,以塑造独特的体育文旅品牌;加强专业人才培养,为区域旅游高质量协同发展提供人力支撑。

In the new phase of China’s cultural and tourism industry,the innovative development of the Jing-Zhang sports and cultural tourism belt is crucial.It not only enhances the coordination of regional development but also shapes a unique Winter Olympics cultural and tourism brand.Additionally,it significantly contributes to creating an environment of sports and cultural tourism that involves the whole population and improves public sports literacy.However,the development of this region faces numerous challenges,including a lack of coordinated planning between regions,a deficiency in innovative sports and cultural tourism products,and a shortfall in industry integration.To address these challenges,a comprehensive set of measures is suggested for promoting development.Firstly,optimizing resource development,regional collaboration,and sustainable development strategies provide a solid foundation for the Jing-Zhang sports and cultural tourism belt.Secondly,adjusting the industry structure lays the groundwork for innovative development.Concurrently,integrating the concept of green development promotes the growth of the green economy.Furthermore,innovatively constructing diversified Olympic economy sports and cultural tourism products,enhancing service levels,and strengthening promotion will help in creating a unique sports and cultural tourism brand.Lastly,intensifying professional talent cultivation supports high-quality,coordinated development of regional tourism.These measures collectively drive the innovative development of the Jing-Zhang sports and cultural tourism belt and effectively advance the overall upgrade of China’s cultural and tourism industry.