森林生态文化产品市场化研究——基本内涵、运行机制及实现路径

Research on Marketization of Forest Ecological and Cultural Products-Basic Content,Operation Mechanism,and Realization Path

森林生态文化产品是以人与自然和谐为主题,反映森林生态相关内容的精神产品和物质产品,森林生态文化产品市场化本质上是森林生态文化资源价值化和货币化的过程。文章分别从价格、供求、竞争、宏观调控等四个维度分析了森林生态文化产品市场化运行机制,指出现阶段森林生态文化产品市场化面临着资源产权不明晰、价值核算存在难点、产品价格组成复杂多维、传播力和影响力不足等关键问题,进而提出实现森林生态文化产品市场化经营的路径:①健全政策法规,做好顶层设计和基础保障;②构建产权明晰、估值科学的市场交易体系;③完善激励体系,提升森林生态文化产品供给能力;④创新森林生态文化传播方式,积极引导绿色消费。

Forest ecological and cultural products are spiritual and material products with the theme of harmony between human beings and nature,reflecting the ecological content of the forest.The marketization of forest ecological and cultural products is essentially the process of valorization and monetization of forest ecological and cultural resources.The article analyzed the operation mechanism of the marketization of forest ecological cultural products from four dimensions of price,supply and demand,competition,and macro-control respectively,pointed out that the marketization of forest ecological cultural products is facing the key problems of uncertainty of property rights of resources,difficulties in value accounting,complexity and multi-dimensionality of product price composition,and insufficient dissemination and influence,and then put forward the way of realizing the marketization management of forest ecological cultural products:①Sound policies and regulations,doing a good job at top-level design and basic guarantee.②Establish a market trading system with clear property rights and scientific value assessment.③Improve the incentive system and enhance the supply capacity of forest ecological and cultural products.④Innovate the dissemination methods of forest ecological culture and actively guide green consumption.