“皖字号”文化产业创新机制研究

Research on the Innovation Mechanism of Anhui Tourism Culture

新时代环境下,文化和科技的融合给文化业态的发展提供了有利条件,也带来了一些新的挑战。在经济快速发展的背景下,中国应加快发展新型文化业态以提高文化产业的质量、效益和核心竞争力。该文主要研究“皖字号”文化产业发展现状及文化产业的创新机制,并以特色地区为实例,阐述文化传播和文化产业创新策略,探讨特色文化产业对当地经济和文化发展的影响,给安徽文化产业创新发展带来了有益启示:安徽地区旅游文化传播和产业创新需要全方位、多层次、立体化发展,将特色文化、产业创新与文化传播相结合,提升文化对商业价值的创造力和影响力。

The integration of culture and science and technology provides favorable conditions for the development of cultural operations,but also brings some new challenges in the new era.In the context of rapid economic development,China should speed up the development of new forms of cultural operations to improve the quality,efficiency and core competitiveness of the cultural industry.This paper mainly studies the current situation of tourism cultural transmission and the innovation mechanism of cultural industry in Anhui,and takes featured scenic spots as examples to e laborate the strategies of cultural transmission and industrial innovation,explore the impact of characteristic cultural industry on local economic and cultural development,and bring beneficial enlightenment to the innovation and development of current cultural industry:tourism cultural communication and industrial innovation in Anhui region need allround,multi-level and three-dimensional development,combining characteristic culture,industrial innovation and cultural communication to enhance the creativity and influence of culture on commercial value.