乡村振兴背景下文化赋能乡村休闲旅游高质量发展路径实证研究——以呼和浩特市小井村为例

An Empirical Study on the High-Quality Development Path of Culture-Empowered Rural Leisure Tourism under the Background of Rural Revitalization——A Case Study of Xiaojing Village in Hohhot City

随着经济发展水平的提升,人们物质生活水平不断改善,进一步带动了其精神生活水平的提升,旅游需求也逐渐从观光旅游升级为文化旅游,因此,文化赋能旅游发展是旅游行业未来发展的大势所趋。呼和浩特市小井村自然、文化资源丰富,且地方政府大力支持小井村发展乡村休闲旅游。因此,综合资源、政策、市场等因素,小井村发展乡村休闲旅游基础条件良好。该文以呼和浩特市小井村为例,研究其乡村现有资源并结合市场需求制定其乡村休闲旅游高质量发展规划。通过秉持乡村文化底色、挖掘历史文化内涵、传承红色文化血脉、打造工业文化品牌等途径赋能小井村未来乡村休闲旅游高质量发展。

With the improvement of economic development level,people's material living standards continue to improve,further driving the improvement of their spiritual living standards.Tourism demand is gradually upgrading from sightseeing tourism to cultural tourism.Therefore,cultural empowerment of tourism development is the trend of the future development of the tourism industry.Xiaojing Village in Hohhot City has abundant natural and cultural resources,and the local government strongly supports the development of rural leisure tourism in Xiaojing Village.Therefore,considering factors such as comprehensive resources,policies,and markets,Xiaojing Village has a good foundation for developing rural leisure tourism.This article takes Xiaojing Village in Hohhot City as an example to study its existing rural resources and formulate a high-quality development plan for rural leisure tourism based on market demand.By adhering to the rural cultural background,exploring historical and cultural connotations,inheriting the red cultural bloodline,and building industrial cultural brands,Xiaojing Village is empowered to develop high-quality rural leisure tourism in the future.