融媒体时代高职大学生有声阅读推广策略研究

Research on the Promotion Strategy of Voice Reading for Vocational College Students in the Era of Integrated Media

融媒体时代,随着智能终端的普及与信息技术的发展,有声读物成了阅读的一种重要方式。高职院校图书馆有声阅读服务在培养高校学生阅读兴趣、拓宽大学生信息获取渠道、缓解碎片化时代大学生求知焦虑等方面具有重要价值,开拓了阅读空间,开启了传播文化的新路径。该文基于融媒体时代背景,探讨高职大学生有声阅读的推广策略,可以通过充实有声阅读资源、开展多样化的有声阅读主题活动、“数智”促进有声阅读线上线下推广联动、善用媒体活动平台、创新阅读服务模式、阅读品牌效应推广等,推动实体阅读空间发展,更好地提升大学生综合文化素质,提高校园文明水平。

In the era of integrated media,with the popularization of intelligent terminals and the development of information technology,audiobooks have become an important way of reading.The audio reading services provided by vocational college libraries have important value in cultivating the reading interest of college students,expanding their information acquisition channels,and alleviating their anxiety about knowledge in the fragmented era.They have opened up reading space and opened up new paths for spreading culture.This article is based on the era of integrated media and explores the promotion strategies for audio reading among vocational college students.It can promote the development of physical reading space by enriching audio reading resources,conducting diversified audio reading theme activities,promoting online and offline promotion linkage through "digital intelligence",making good use of media activity platforms,innovating reading service models,and promoting reading brand effects,to better enhance the comprehensive cultural quality and campus civilization level of college students.