乡村振兴战略背景下农村电商发展存在的问题及对策浅析

An Analysis of the Effective Linkage between the Strategy and Policy of Poverty Relief and Rural Revitalization

在我国乡村振兴战略背景下,农村电商发展具有重要意义,然而存在物流配送不便、电商基础设施不完善、农村电商人才短缺、供应链管理不善以及产品质量和服务问题等难题。为解决这些问题,提出建设物流配送网络、加大政策扶持力度、完善农村基础设施建设、培育农村电商人才、优化供应链管理等对策。通过这些措施,有望促进农村电商发展,助力乡村振兴战略实施。

Under the background of China's rural revitalization strategy,the development of rural e-commerce is of great significance,but there are some problems such as inconvenient logistics distribution,imperfect e-commerce infrastructure,shortage of rural e-commerce talents,poor supply chain management and product quality and service problems.In order to solve these problems,it puts forward countermeasures such as building logistics distribution network,increasing policy support,improving rural infrastructure construction,cultivating rural e-commerce talents,optimizing and supply chain management.These measures are expected to promote the development of rural e-commerce and help the implementation of the rural revitalization strategy.