传播符号学视阈下中国体育新闻娱乐化现象研究——以改革开放40年为研究中心

A Study on the Entertainment Phenomenon of Sports News in China from the Perspective of Communication Semiotics:A Study Centered on the 40 Years of Reform and Opening up

传播符号作为体育新闻传播不可或缺的因素,历经数十年的发展,逐渐形成较为完整的体系。与此同时,伴随着体育事业的产业化、经济化发展,体育新闻娱乐化也逐渐发展成为体育新闻传播的一大主流趋势。文章运用文献资料法和逻辑分析法等研究方法,研究体育新闻中传播符号的演变,在此基础上分析体育新闻娱乐化现象的建构和发展历程,并对体育新闻娱乐化现象产生的问题进行分析。研究认为:体育新闻娱乐化存在降低媒体公信力、影响受众价值观、影响当事人利益等负面效应,针对出现的问题,结合传播符号发展趋势,提出打造具有中国特色的体育符号,提升传播受众及媒体素质,完善传播符号管控制度等一系列对策,为体育新闻的良性发展提供可行性建议。

as an indispensable factor in sports news communication,communication symbols have gradually formed a relatively complete system after decades of development.At the same time,with the industrialization and economic development of sports,the entertainment of sports news has gradually become a mainstream trend in sports broadcasting.By using the methods of literature and logical analysis,this paper studies the evolution of communication symbols in sports news,and analyzes the construction and development of sports news entertainment phenomenon.and the problems arising in the process of sports news entertainment are analyzed.The study shows that the entertainment of sports news has some negative effects,such as reducing the credibility of the media,affecting the values of the audience,infringing upon the interests of the parties and so on.in view of the problems,combined with the development trend of communication symbols,this paper puts forward a series of countermeasures,such as creating sports symbols with Chinese characteristics,improving the quality of communication audience and media,and improving the control system of communication symbols,in order to provide some feasible suggestions for the sound development of sports news.