李宁体育用品制造业服务化升级的经验与启示

Experience and Enlightenment of Li Ning Sporting Goods Manufacturing Service Upgrade

随着供给侧结构性改革的进一步推进,思考需求端问题成为热点。文章以李宁体育用品制造业服务化升级方法为研究对象,运用文献资料法、逻辑分析法、案例分析法等研究方法,分析了体育用品服务化转型的现实意义;以李宁(中国)体育用品有限公司为例剖析其制造业服务化转型的经验。在此基础上,提出推进体育用品服务化升级的发展启示,旨在帮助中国体育品牌制造业转型升级,促进体育用品供给侧结构性改革和高质量发展。

With the further development of supply-side reform,thinking about demand-side issues has become a hot topic.This research takes Li Ning sports goods manufacturing industry as the object of study,using literature,logical analysis,case analysis and other research methods,through literature analysis of the practical significance of sports equipment service transformation;Taking Li Ning Sports Products Co.,Ltd.As an example,this paper analyzes the experience of its service-oriented transformation,and based on this,puts forward the development enlightenment of promoting the service-oriented upgrading of sports products,aiming at helping the transformation and upgrading of the Chinese sports products manufacturing industry,we will promote supply-side reform and high-quality development of sporting goods.