新疆滑雪旅游产业竞争力提升研究

On the Competitiveness Promotion of Ski Tourism Industry in Xinjiang

近年来,冰雪运动的相关政策不断出台,滑雪旅游产业也迎来了发展空间,滑雪消费者日益增多,使得滑雪旅游产业链逐步完善,上游、中游、下游形成闭环,滑雪旅游产业进入快速发展阶段。自“三亿人上冰雪”的号召发出后,各地滑雪场的竞争逐渐进入白热化阶段。文章分析了当前新疆滑雪旅游产业现状,并在此基础上提出相应的对策,为新疆滑雪旅游产业的发展和促进新疆滑雪旅游产业的建设提供参考,这对新疆维吾尔自治区从硕大的滑雪市场中打破固有思维,脱颖而出具有举足轻重的意义。

The perfect conclusion of the Beijing Winter Olympics has triggered a series of related research on ice and snow sports,and the skiing tourism industry has also ushered in development space.The increasing number of skiing consumers has gradually improved the skiing tourism industry chain,forming a closed-loop system for upstream,midstream,and downstream,and the skiing tourism industry has entered a rapid development stage.Since the call for"300 million people to go on ice and snow"was issued,competition between ski resorts in various regions has gradually entered a heated stage.This article analyzes the current situation of the skiing tourism industry in Xinjiang and proposes corresponding countermeasures based on this,providing reference for the development and promotion of the skiing tourism industry in Xinjiang.This is of great significance for the Xinjiang Uyghur Autonomous Region to break through its inherent thinking and stand out from the vast skiing market.