居民绿色消费行为的影响因素分析

Influencing Factors of Residents’Green Consumption Behavior

在生态文明建设背景下,本文结合中国传统的人情关系型社会,基于CGSS2021数据,构建多元Logistic模型来探究其对绿色消费的影响。研究发现,环境素养中的环境知识、环保意愿、环境责任、环境关注四个变量均对居民绿色消费产生显著的正向影响,个体特征中的年龄、受教育程度对于居民绿色消费产生显著影响,外部因素中的中央政府参与环境保护的程度对居民绿色消费产生显著影响。基于实证结果,探究其可能的解释机制及影响路径,分析中国居民绿色消费的现状及问题,为进一步改善我国居民绿色消费现状,提供一定的参考建议。

This article utilizes data from the Chinese General Social Survey(CGSS)in 2021 to construct a multivariate Logistic model for its impact on green consumption,under the background of the ecological civilization construction and Chinese traditional social networking society.The research reveals that variables in environmental literacy,including knowledge,willingness,responsibility,and concern for the environment,all of which have a significant positive impact on residents’green consumption.Individual characteristics,such as age and educational level,and external factors,specifically the level of the central government’s involvement in environmental protection,also significantly influence residents’green consumption.Based on the empirical results,the study explores potential explanatory mechanisms and influence paths,analyzes the current status and issues of green consumption among Chinese residents,and offers some advice for further improving the current status of green consumption among Chinese residents.