数字经济对跨境电子商务的影响分析

The Impact of Digital Economy on Cross-border E-commerce

随着信息技术和数字经济的快速发展,数字贸易已成为经济增长新引擎。跨境电商作为新型外贸业态,是加大国际交流与合作、规避传统贸易壁垒、赋能外贸转型升级的重要手段。我国跨境电商的高质量发展不仅能够增强我国外贸活力,更能增强我国跨境电商企业的国际竞争力。数字经济在促进国内产业结构转型升级的同时也对跨境电子商务提出了新需求。推动跨境电商向更高层次发展,抓住机遇适应数字贸易化变得越来越重要。因此,基于数字经济的视角对跨境电子商务面临的机遇与挑战进行分析并提出建议。

With the rapid development of information technology and digital economy,digital trade has become a new engine of economic growth.As a new type of foreign trade,cross-border e-commerce is an important means to increase international exchanges and cooperation,avoid traditional trade barriers,and enable the transformation and upgrading of foreign trade.The high-quality development of China's cross-border e-commerce can not only enhance the vitality of China's foreign trade,but also enhance the international competitiveness of cross-border e-commerce enterprises.While the digital economy promotes the transformation and upgrading of domestic industrial structure,it also puts forward new demands for cross-border e-commerce.How to promote cross-border e-commerce to a higher level of development,how to seize the opportunity to adapt to digital trade has become more and more important.Therefore,based on the perspective of digital economy,this paper analyzes the opportunities and challenges faced by cross-border e-commerce and puts forward suggestions.