数字化背景下EPC项目价值共创演化路径研究

Research on Multi-Agent Value Co-Creation Evolutionary Game of EPC Project Under Digital Background

为促进EPC项目各主体积极参与价值共创,提升项目整体效益。从服务生态系统的视角出发,考虑数字化服务商的参与,构建数字化背景下EPC项目价值共创的总承包商、数字化服务商和业主三方参与的演化博弈模型。结果表明:总承包商参与价值共创的额外附加成本、数字化服务商不积极参与价值共创的罚金、业主参与价值共创的额外附加成本对系统稳定性有显著影响;较高的价值共创额外附加成本会阻碍三方参与价值共创的行为策略;业主的行为策略受到数字化服务商和总承包商行为策略的影响,数字化服务商的行为策略受到总承包商行为策略的影响。

This research aims to promote the active participation of EPC project subjects in value co-creation and improve the overall benefit of the project.From the perspective of service ecosystem,considering the participation of digital service providers,An evolutionary game model involving the general contractors,digital service providers and owners in the value co-creation of EPC projects under the background of digitalization is constructed.The results show that the additional costs of the contractor,the digital service provider and the owner have significant effects on the system stability.A higher additional cost of value co-creation will hinder the behavioral strategies of the three parties involved in value co-creation,and the behavioral strategies of the owners will be influenced by the behavioral strategies of digital service providers and general contractors.In addition,the behavior strategy of digital service provider is influenced by that of general contractor.