城市文化定位与文创产业融合发展研究——以南京夫子庙景区秦淮文化为例

Research on the Orientation of Urban Culture and the Integration of Cultural and Creative Industries:Taking the Qinhuai Culture of Nanjing Confucius Temple Scenic Area as an Example

在文化全球化的热潮下,各个地区的旅游业都面临着巨大的发展机遇,每个城市都希望能够树立一个具有文化特色的城市形象。文章以南京夫子庙景区为研究对象,对夫子庙地区的文化资源、文化元素进行整合与分析,并对其文创产品现状和发展战略提出思考,为提升夫子庙地区的文化形象和文化氛围提供一些建议。

In the current climate of cultural globalization,tourism development presents vast opportunities for every region.Cities are eager to cultivate unique cultural identities.This study examines the Confucius Temple scenic area in Nanjing,analyzing its cultural resources and attributes.It presents observations on the status quo of the area's cultural creative products and proposes development strategies.The article also offers recommendations for enhancing the cultural profile and ambiance of the Confucius Temple area.