后冬奥时代我国冰雪体育消费的现实审视与路径选择

Reality Review and Path Selection of Chinese Ice and Snow Sports Consumption in Post-Winter Olympics Era

后冬奥时代促进冰雪体育消费是冰雪体育产业高质量发展的重要内容。本文采用文献资料、逻辑分析等研究方法,对后冬奥时代我国冰雪体育消费发展的基础与困境进行研究,并提出促进路径。我国冰雪体育消费促进的现实基础表现为冰雪体育政策体系初步建立、冰雪体育消费需求持续高涨、冰雪体育场地设施逐渐完善。但是还存在冰雪体育消费有效需求不够、冰雪体育消费供给效能不足、冰雪体育技术创新能力不强、冰雪体育市场治理体系不完善等现实困境。提出促进路径:增强冰雪体育人口消费能力,释放有效需求潜能;继续深化供给侧结构性改革,提升精准供给能力;着力推动技术创新升级,强化冰雪领域适应性;政府调控与市场调节相结合,提高精细治理水平。

The promotion of ice and snow sports consumption in the post-Olympic era is an important content of the high-quality development of ice and snow sports industry.This paper uses the methods of literature and logic analysis to study the basis and difficulties of the development of ice sports consumption in the post-winter Olympics,and puts forward ways to promote it.The practical basis of promoting consumption of ice and snow sports shows that the policy system of ice and snow sports is preliminary established,the consumption demand of ice and snow sports continues to rise,and the facilities of ice and snow sports venues are gradually improved.However,there are still some practical difficulties,such as insufficient effective demand for ice and snow sports consumption,insufficient supply efficiency of ice and snow sports consumption,weak technical innovation ability of ice and snow sports,and imperfect market governance system of ice and snow sports.The promotion path is as follows:enhance the consumption capacity of ice and snow sports population and release the potential of effective demand;continue to deepen supply-side structural reform and improve our capacity for precise supply;promote technological innovation and upgrading,and strengthen adaptability in the field of ice and snow;combine government regulation with market regulation to improve the level of refined governance.