文化基因视角下传统村落文旅融合发展路径研究——以苏州陆巷古村为例

Research on the Integrated Development Path of Culture and Tourism in Traditional Villages from the Perspective of Cultural Genes:The Case of Luxiang Ancient Village in Suzhou

传统村落具有丰富的历史文化遗存,是传承传统文化的重要载体,也逐渐成为重要的旅游目的地,如何促进文化与旅游深度融合发展一直是其面临的难题。以苏州陆巷古村为例,基于文化基因理论,通过文献分析和实地调研,识别并提炼该村的主体基因、附着基因和混合基因,构建文化基因谱系,探析该村文化基因与旅游业融合发展的困境,进而提出保育主体基因、修复附着基因、活化混合基因的发展路径。

Rich in historical and cultural relics,traditional villages are not only important carriers of traditional rural culture but also important tourist attractions.How to achieve in-depth integrated development of culture and tourism has always been a difficult problem for them.Based on the theory of cultural genes,this paper uses literature analysis and field research to identify and summarize the main genes,the attachment genes,and the mixed genes of Luxiang Ancient Village,constructs a cultural genealogy map and explores the problems of integrating the cultral genes into tourism of the village.The integrated development path of culture and tourism is proposed to protect the main genes,repair the attachment genes and activate the mixed genes,thus providing a reference for the development of traditional villages in other regions.