黑龙江省冰雪体育旅游资源开发现状研究

Research on the Current Development Status of Ice and Snow Sports Tourism Resources in Heilongjiang Province

冰雪体育旅游是推动经济增长的新动力,黑龙江省拥有优渥丰富的冰雪资源,冰雪体育旅游行业已经进入快速发展时期。本文主要以实地调查法与文献资料法为研究方法,通过对黑龙江冰雪体育旅游资源开发的现状进行研究梳理,发现主要存在以下问题:发展规划和布局单一、发展缺乏文化内涵与发展专业人才短缺。本文提出以下发展建议:统筹规划,丰富文化内涵、打造冰雪体育旅游的集群IP与加强专业人才培养。

Ice and snow sports tourism is a new driving force for economic growth.Heilongjiang Province has abundant ice and snow resources,and the ice and snow sports tourism industry has entered a period of rapid development.This article mainly uses field investigation and literature review methods as research methods.Through studying and sorting out the current situation of the development of ice and snow sports tourism resources in Heilongjiang,it is found that there are mainly the following problems:single development planning and layout,lack of cultural connotation in development,and shortage of professional talents in development.This article proposes the following development suggestions:overall planning,enriching cultural connotations,creating cluster IP for ice and snow sports tourism,and strengthening professional talent cultivation.