跨境电商物流企业运营绩效评价及改进策略研究

Research on the Operation Performance Evaluation and Improvement Strategies of Cross-Border E-Commerce Logistics Enterprises

随着全球化的快速发展,跨境电商市场持续扩大。物流作为跨境电商的重要组成部分,不仅需要满足快速、准确的配送需求,还要应对复杂的跨国运输规定和政策限制。由于其特殊性和复杂性,传统的物流绩效评价方法难以完全满足跨境电商物流的评估需要。同时,随着市场环境和消费者需求的快速变化,跨境电商物流企业亟需对自身的运营绩效进行准确评估,并探寻改进效率和升级服务的策略。因此,文章针对葡语国家跨境电商物流企业的运营绩效评价及其改进策略进行深入研究,以期为业界提供有针对性的改进建议。

With the development of globalization,the cross-border e-commerce market continues to expand.As an important part of cross-border e-commerce,logistics not only needs to meet the needs of fast and accurate distribution,but also needs to deal with complex cross-border transportation regulations and policy restrictions.Due to its particularity and complexity,the traditional logistics performance evaluation method is difficult to fully meet the evaluation needs of cross-border e-commerce logistics.At the same time,with the rapid changes of market environment and consumer demand,cross-border e-commerce logistics enterprises are in urgent need of accurate evaluation of their operating performance and looking for strategies for efficiency improvement and service upgrading.Therefore,this paper conducts an in-depth study on the operation performance evaluation and improvement strategies of cross-border e-commerce logistics enterprises in Portuguese-speaking countries,in order to provide targeted improvement suggestions for the industry.