土家族文化旅游业发展困境及路径研究——以湖北省恩施市为例

Study on the dilemma and path of Tujia cultural tourism development——Taking Enshi City of Hubei Province as an example

湖北省恩施市向来以“雄、奇、秀、幽、险”的自然风光而著称,但作为土家族苗族聚集区,其浓郁的地方民族文化风情在旅游业的发展中并没有充分发挥,面临着土家族文化保护不充分、旅游产品同质化现象严重等问题。文章通过实地调研湖北省恩施土家族苗族自治州,并且对当地旅游状况和当地居民展开问卷调研,从外来游客和当地居民两个维度研究寻找少数民族地区旅游发展创新策略。

Enshi City in Hubei Province has always been famous for its“majestic,strange,beautiful,secluded and dangerous”natural scenery,but as a Tujia and Miao nationality gathering area,its rich local ethnic cultural flavor has not been given full play in the development of tourism,and faces problems such as insufficient protection of the Tujia culture and serious homogenization of tourism products.This article researches Enshi Tujia and Miao Autonomous Prefecture in Hubei Province through field research,and conducts questionnaire research on the local tourism situation and local residents,and searches for innovative strategies for tourism development in ethnic minority areas from the dimensions of foreign tourists and local residents.