基于区块链技术的乡村旅游地景观文化原真性开发与治理体系研究

Research on the Authenticity Development and Governance System of Rural Tourism Landscape Culture Based on Blockchain Tech⁃nology

区块链作为一种新的大数据处理技术,具有去中心化、防篡改、开放性的特征,为乡村旅游地景观文化的开发与治理提供了一种新的方法。阐释了区块链在乡村旅游地景观文化开发的优势,分析了我国乡村旅游地景观文化原真性开发与治理所存在问题的基础上,最后从结构层、数据层、合约层、应用层等维度构建了基于区块链技术的乡村旅游地景观文化原真性开发与治理体系模型,并提出了具体的运营保障措施,该模型可以实现乡村旅游地景观文化进行原真性的开发与治理,助推乡村振兴。

As a new big data processing technology,blockchain has the characteristics of decentralization,tamper⁃proof and openness and can provide a new method for the development and governance of rural tourism landscape culture.We explained the advantages of blockchain in the development of rural tourism landscape culture,then analyzed the problems existing in the development and governance of the authenticity of rural tourism landscape culture in China,and finally constructed a model of the development and governance system of the authenticity of rural tourism landscape culture based on blockchain technology from the dimensions of structure layer,data layer,contract layer,application layer,and put forward specific operational security measures.This model can realize the development and governance of the authenticity of rural tourism landscape culture,and promote the revitalization of rural areas.