北京冬奥会文化传播机理研究

Research on the Cultural Transmission Mechanism of Beijing Winter Olympics

北京冬奥会取得了举世瞩目的成功,特别是在充分彰显中国的文化底蕴和文化自信、精彩呈现中国文化的伟大魅力方面产生了全球性影响力,为中国文化的国际传播提供了经典范式。通过总结梳理发现,北京冬奥会文化传播实践中内蕴的“共同感知”“共同情感”“共同价值”逻辑机理,对于有效传播中国文化极其重要,对于讲好中国故事、传播好中国文化具有重要应用价值。

The Beijing Winter Olympics has achieved remarkable success,especially in the full display of China’s cultural heritage and confidence and its great charm,which has produced a global influence and provided a classic model for the international dissemination of Chinese culture.It is found that the logical mechanism of“common perception”,“common emotion”and“common value”inherent in the cultural communication practice of the Beijing Winter Olympics is extremely important for the effective communication of Chinese culture,and has important application value for telling Chinese stories and spreading Chinese culture well.