医学学术期刊开展健康科普工作的优劣势分析

SWOT analysis of carrying out health science popularization in medical journals

通过直接法和追溯法在百度及相关政府部门网站检索科学技术普及、健康科普等相关政策法规,并使用关键词检索法在中国知网检索医学学术期刊开展健康科普工作的相关研究文献,对检索到的文献进行相关性筛选,并根据主题进行归类整理,提炼医学学术期刊开展健康科普的优劣势及机遇、挑战。发现医学学术期刊开展健康科普具有强大的专家资源、数量众多的作者资源、充足的素材资源、专业的编校团队等优势;但也存在内容形式专业、受众局限,出版思维差异、科普传播人才缺乏,传播方式单一、影响力不足等劣势。开展健康科普,其外部机遇很重要,如政策支持力度大、大众需求度高、新媒体发展快速等,但还需加强人才培养、健全激励机制等。

By using direct and retrospective methods,relevant policies and regulations on science and technology popularization,and health science popularization were retrieved on Baidu and governmental websites.By using keyword search method,relevant literatures on health science popularization in medical academic journals were searched on China National Knowledge Infrastructure(CNKI).The retrieved literatures were screened for relevance,classified and organized according to different themes,and analyzed on the basis of the author’s experiences.The advantages,disadvantages,opportunities and challenges of medical academic journals in promoting health science popularization were extracted.It was found that medical academic journals possesses strong expert resources,numerous author resources,sufficient material resources,professional editing and proofreading teams,and their authority and credibility in carrying out health science popularization.However,academic journals also have some disadvantages,such as the professional contents,limited readers,unchanged editorial thinking,differences in publishing thinking,lack of popular science communication talents,a single way of dissemination,and insufficient influence.The external opportunities for promoting health science popularization are relatively obvious,such as strong policy support,high public demand,and rapid development of new media which can be utilized.While,it is necessary to strengthen talent cultivation and improve incentive mechanisms.