个人数字记忆世界的“身后事”:社交媒体用户网络数字遗产立嘱意愿影响因素

“Afterlife”in the World of Personal Digital Memory:Factors Influencing Social Media Users’Willingness to Make a Will for Their Online Digital Legacy

网络时代承载越来越多的个人数字足迹、痕迹和印记,引发人们对自身网络数字遗产是“记忆”还是“被遗忘”的思考。文章以社交媒体用户网络数字遗产问题为研究考量,基于数字原住民视角,运用扎根理论的质性研究方法对访谈资料进行三级编码分析,理清主范畴间的作用机制,构建社交媒体用户网络数字遗产立嘱意愿的UIPEI模型分析框架。研究发现:用户维、数据信息维和社交媒体平台维直接影响社交媒体用户的网络数字遗产立嘱意愿,接受主体维和外在环境维间接影响社交媒体用户的网络数字遗产立嘱意愿;可从用户认知、平台服务和政策法规等强化网络数字遗产保护和个人数字记忆传承。

The Internet era brings with it an increasing number of personal digital footprints,traces and imprints,prompting people to consider whether their online digital possessions should be“remembered”or“forgotten”.Taking the issue of social media users’online digital legacy as a research consideration,a UIPEI model analysis framework of social media users’online digital legacy will from a digital native perspective was established,using the qualitative research method of grounded theory to analyze the interview data through a three-level coding process and clarify the mechanism among the main categories.The study found that user,digital information and social media platform factors directly influence social media users’willingness to make a digital legacy will.The factors of recipient and external environment indirectly affect the users’willingness.On this basis,some recommendations were proposed to protect and keep alive online digital heritage and personal digital memory,in terms of user cognition,platform services,policies and regulations.