意向性视域下海报视觉隐喻的意义建构

Meaning Construction of Poster Visual Metaphor:A Perspective of Intentionality

海报兼具情感取向和语类特征,其意向性视觉隐喻意义十分明显。研究表明,图文互动下的意向性视觉隐喻具有寄生依存性、汇聚融合性、语境依赖性、选择过滤性、多元指向性、主体依赖性的特点,视觉隐喻中意向性的主导作用离不开人体体验和文化制约,这两个因素相互作用、彼此促进,协同为视觉隐喻的意义建构贡献合力。

Poster has both emotional orientation and genre characteristics,and its intentional visual metaphorical meaning is very obvious.It is found that the intentional visual metaphor under the interaction of image and text has the characteristics of parasitic dependence,convergence and integration,context dependence,selective filtering,multi-directionality and subject dependence.The dominant role of intentionality in visual metaphor is inseparable from human experience and cultural constraints.These two factors interact and promote each other,and contribute to the meaning construction of visual metaphor.