6Hoekstra, Janny C. , Peter S. H. Leeflang, Dick R. Wittink. The Customer Concept: The Basis for a New Marketing Paradigm [J]. Journal of Market-Focused Management, 1999,4( 1 ) :43 -76.
7Yadav, Manjit S. ,P. Rajan Varadarajan. Understanding Product Migration to the Electronic Marketplace: A Conceptual Framework [J]. Journal of Retailing, 2005, 81(2):125-40.
8Girish Ramani, V. Kumar. Interaction Orientation and Firm Performance [ J J. Journal of Marketing, 2008, (72) :27 -45.
9Covieno, Nieole E. , Roderick J. Brodie, Peter J. Danaher,Wesley J. Johnston. How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices [ J ]. Journal of Marketing, 2002, 66 (7) :33 - 46.
10Day, George S. ,David B. Montgomery . Charting New Directions for Marketing [J]. Journal of Marketing, 1999, 63(10) :3 - 13.
