新中国成立前中国共产党对外出版工作经验与启示——从“地方”出发的媒介地理考察

Starting from"Local":The Historical Experience and Value of the CPC's Foreign Publishing before the Founding of the New China

在革命战争年代,利用图书报刊传播党的政治主张,具有灵活性、便利性、长效性等特点,是在全球范围内最大限度争取国际社会支持的重要手段。建党前后,中国共产党的对外出版工作主要采取国内办、海外销和海外办、海外销两种模式。抗日战争和解放战争期间,中国共产党为打破敌人封锁,对外出版的主战场移至海外,对外出版手段更加丰富多样。新中国成立前对外出版工作在有意无意间,较为巧妙地利用地方、空间等媒介地理因素,在对外宣传中实现了“天地人媒”的良好互动与和谐平衡。具体表现为:抢占海内外对外出版地理空间有利条件,提高对外出版的“衢地”效应;借“地方的体温”,唤起海外华人的地方感,发挥乡情、亲情的情感纽带作用等。这些历史经验在当下仍具有重要的时代价值和现实借鉴意义。

In the era of revolutionary war,using books,newspapers,and magazines to disseminate the CPC's political views was characterized by flexibility,convenience,and long-term effectiveness,and was an important means of gaining greater support from the international community on a global scale.Before and after the founding of the CPC,it mainly adopted the two-line model of domestic operating and domestic publishing as well as overseas operating and overseas publishing.During the War of Resistance against Japan and the War of Liberation,in order to break the blockade of the enemy,the CPC moved the main battlefield of foreign publishing overseas,and the means of foreign publishing became more diverse.Before the establishment of the People's Republic of China,the external publishing work cleverly utilized geographical factors such as local and spatial media,consciously or unintentionally,and achieved a good interaction and harmonious balance between the"heaven,earth,and human media"in external publicity.Manifested in seizing favorable geographical conditions for foreign publishing both domestically and internationally,and improving the"hub"effect of foreign publishing;By using the"local temperature"to evoke the"sense of place"of overseas Chinese,the CPC's publishing can leverage the"emotional bond"of hometown and family ties.These historical experiences still have important historical value,practical reference and significance in the current era.